Educate Yourself: Being the owner of a fair trade business, it's easy for me to forget that not everyone knows about fair trade; I certainly didn't, and I still have a lot to learn. The best thing one can do is to ask questions, read labels, and familiarize yourself with where your products are coming from, how they're made, and who made them. Look for fair trade certifications on the products themselves, talk to your salesperson, or look for sourcing transparency and business practices on company websites. |
Promote Fair Trade: Once you've learned about fair trade, share that knowledge with your friends and family. I've found that most people are fascinated by the fair trade movement and want to learn more so they can empower themselves with the knowledge that will help them make better buying decisions. Other ways to promote a fair trade businesses can range from a follow on social media, liking or sharing a post, to supporting your local businesses. |
Steer Clear of Unethical Companies: I always assumed that any business in business must be ethical because well, there must rules and laws they adhere to in effort to protect the rights of people and the planet, right? It didn't take long for me to learn that this just isn't so; many companies actively participate in unethical business practices such as greenwashing, forced labor, child labor, and manipulating the public into believing their products don't negatively impact people or the planet. Informing yourself is the best tool for navigating the world of retail and finding your way to support businesses that have transparent business practices and care about how they impact the world around them. We hope you enjoyed this post and find yourself learning valuable information about fair trade this month. |